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CS AP™

Customer Service Aptitude Profile™

Jotham Friedland, PhD & Sander Marcus, PhD

Hire Smarter, Delight Customers and Grow Your Business


CS AP™

Overview

Overview

Customer service professionals are often seen as the face of an organization and their performance can directly impact customer satisfaction rates, loyalty and reputation. This makes hiring and training the best customer service talent with the right skill set the key to successful customer onboarding and retention. The Customer Service Aptitude Profile™ (CS AP™) enables users to identify critical skills in candidates, as well as gaps and development opportunities for current employees in customer service roles.

Why CS AP™?
Employee turnover can be a significant drain on your resources due to decreased levels of customer satisfaction and loyalty. The CS AP™ is designed to help you hire, develop and engage high-performing customer service talent, to delight customers and grow your business.

Key Features:

  • 2 Distinct Reports: Take the stress out of hiring with the Interview Guide and plan for success with the Development Report.
  • Report Design: The newly created reports are designed to provide clear insights that are easy to understand and interpret.
  • Certification: Self-paced and on-demand, Certification is comprised of 2 E-Learning Modules, a User Guide and a Technical Manual.
  • 7 Competencies: 7 specific competencies that have been validated and demonstrated to support customer service performance.
  • Normative Data: A representative norm sample that reflects the diversity of the North American population.
  • Going Digital: The assessment and reports are now completely online, allowing for easy and reliable administration and report generation.

    Key Areas Measured


    Key Areas Measured

    Key areas measured diagram

    Quick Reference

    Administration Type

    Administration Type

    Self

    Administration Time

    Administration Time

    10 to 15 minutes

    Format(s)

    Format(s)

    Online (Administration & Scoring)

    Complementary Tools

    Complementary Tools

    EQ-i 2.0®
    Influence Style Indicator
    Hardiness Resilience Gauge

    Norms

    Norms

    US

    Reports

    Reports

    CS AP™ Interview Guide
    CS AP™ Development Report

    Quick Reference

    Administration Type

    Administration Type

    Self

    Administration Time

    Administration Time

    10 to 15 minutes

    Format(s)

    Format(s)

    Online (Administration & Scoring)

    Complementary Tools

    Complementary Tools

    EQ-i 2.0®
    Influence Style Indicator
    Hardiness Resilience Gauge

    Norms

    Norms

    US

    Reports

    Reports

    CS AP™ Interview Guide
    CS AP™ Development Report

    Reliability and Validity

    Reliability and Validity

    Normative Data

    Normative Data

    Reliability:
    The reliability of the Customer Service AP was examined using internal consistency. The coefficient alpha values of the Customer Service AP had a median of .88, with a range of .82 to .94. These high values imply that the questions assessing each competency are connected and are measuring the same idea.

    Validity:
    The CS AP has multiple sources of evidence that support its validity. The assessment has a factor structure that seems the most empirically and theoretically consistent compared to other plausible models. Additionally, the validity studies for the assessment demonstrated that high-performing customer service representatives score higher than the general population sample. To support that the assessment relates to work outcomes, the validity studies for the assessment show that those who have higher customer service aptitude, as measured by the Customer Service AP, have higher self-reported levels of job performance and job satisfaction. Furthermore, the scales of the assessment seem theoretically consistent, as they correspond closely to other measures that reflect similar content. 

    Each participant in the Customer Service AP is compared to a group of 1,620 individuals who have taken the assessment previously. This sample, against which Customer Service AP scores are compared, is representative of the U.S. general population. It was evenly distributed by gender and across five age-ranges and was matched to the 2016 U.S. Census by race/ethnicity and geographic region. The participants in the comparison group had a variability of employment statuses and levels of education.

    Reports

    Reports
    CS AP™ Interview Guide

    CS AP™ Interview Guide

    The CS AP Interview Guide contains a set of features that provide customer service-specific insights to help you make informed hiring decisions. It includes information about how candidates might behave on the job and structured interview questions to dive deeper...

    The CS AP Interview Guide contains a set of features that provide customer service-specific insights to help you make informed hiring decisions. It includes information about how candidates might behave on the job and structured interview questions to dive deeper into their competencies, as well as Response Style Indicators that are triggered by participant faking and inattention.

    Applications:

    • Interviewing
    • Succession Planning
    • Promotion
    Read More
    CS AP™ Development Report

    CS AP™ Development Report

    The CS AP Development Report provides insight into the competencies that contribute to customer service performance. Basic strategies and a goal-setting framework are included in the Development Report to help employees and coaches create an action plan to strengthen their...

    The CS AP Development Report provides insight into the competencies that contribute to customer service performance. Basic strategies and a goal-setting framework are included in the Development Report to help employees and coaches create an action plan to strengthen their core customer service competencies.

    Applications:

    • Coaching
    • Learning
    • Development
    Read More

    Certification

    Certification

    The CS AP™ includes self-paced, online certification materials to help you get the most out of the tool.

    What does certification include?

    • E-Learning Modules: Self-paced, online training modules allow you to get certified anywhere, anytime.
    • User Guide: Simplified and easy-to-use, this guide can be accessed anytime, to help you administer, interpret and use the CS AP™ to its highest potential.
    • Technical Manual: Learn about the science behind the assessment, with key insights on the tool’s reliability and validity. A great resource to get buy-in from senior leadership.
    • Expert Consultation: Our team of expert Talent Solutions Consultants can help you develop strategies for deployment and find additional tools to strengthen your hiring, retention and development processes.
    • Talent Assessment Portal (TAP): Access your CS AP™ Resources, administer the assessment and generate reports through your free online TAP account.

    To learn more about certification speak to a Talent Solutions Consultant or you can contact MHS Customer Service at [email protected] and 1-800-456-3003.

    Ordering

    Ordering

    If you are visiting our site from outside of North America, please order directly from one of our international partners in your area. If no partner is listed for your area, please call MHS Customer Service at 1-800-456-3003 or [email protected]

    Once your account is created you may Purchase, administer, score and generate reports quickly and easily on the Talent Assessment Portal.

    Pricing
    man holding up hand

    Once your purchase is complete you can access the assessment through your Talent Assessment Portal (TAP) account. New Customers will receive an email from [email protected] with their TAP login details.

    Online

    Online

    Assess easily online from anywhere. Includes automatic scoring and report generation.

    Software

    Software

    Requires software. Includes automatic scoring and report generation.

    Handscored

    Handscored

    QuikScore forms are scored by hand without reports.

    Starter Kits
    Certification

    Starter Kits

    Simulations
    Certification

    Simulations

    Kits

    Forms

    Ortiz PVAT Licenses

    Ortiz PVAT Licenses

    Online Scoring

    Online Scoring

    Supplementary Materials

    Supplementary Materials

    Other Materials

    Other Materials

    Customer Service Aptitude Profile | Certification

    Self-paced, online certification for the CS AP™ through TAP account including User Guide, Technical Manual, 2 E-Learning Modules and 60 Tokens to generate your first report.

    Default Title
    CA:
    $400.00