Sales AP™
Sales Aptitude Profile™
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Sales professionals are at the heart of organizations, and their roles have the unique power of positively impacting the top-line growth of a business. This makes hiring and training the best sales talent with the right skill set the key to a thriving and prosperous organization. The Sales Aptitude Profile™ (Sales AP™) enables users to identify critical skills in candidates, as well as gaps and development opportunities for current employees in sales roles.
Why Sales AP?
Employee turnover in sales can be a significant drain on your resources due to reduced revenue generation and decreased trust from customers. The Sales AP is designed to help you hire, develop and engage high-performing sales talent, so you can make your sales “Dream Team” a reality.
Administration Type
- Self
Administration Time
- 10 to 15 minutes
Format(s)
- Online (Administration & Scoring)
Norms
- U.S.
Reports
- Sales AP Interview Guide
- Sales AP Development Report
- 2 Distinct Reports: Take the stress out of hiring with the Interview Guide and plan for success with the Development Report.
- Report Design: The newly created reports are designed to provide clear insights that are easy to understand and interpret.
- Certification: Self-paced and on-demand, Certification is comprised of 2 E-Learning Modules, a User Guide and a Technical Manual.
- 8 Competencies: Eight sales specific competencies that have been validated and demonstrated to support sales performance.
- Normative Data: A representative norm sample that reflects the diversity of the North American population.
- Going Digital: The assessment and reports are now completely online, allowing for easy and reliable administration and report generation.
Sales AP Interview Guide
The Sales AP Interview Guide contains a set of features that provide sales-specific insights to help you make informed hiring decisions. It includes information about how candidates might behave on the job and structured interview questions to dive deeper into their competencies, as well as Response Style Indicators that are triggered by participant faking and inattention.
Applications:
- Interviewing
- Succession Planning
- Promotion
Sales AP Development Report
The Sales AP Development Report provides insight into the competencies that contribute to sales performance. Basic strategies and a goal-setting framework are included in the Development Report to help employees and coaches create an action plan to strengthen their core sales competencies.
Applications:
- Coaching
- Learning
- Development
Reliability:
The reliability of the Sales AP was examined using internal consistency. The coefficient alpha values of the Sales AP had a median of .87, with a range of .85 to .92. These high values imply that the questions assessing each competency are connected and are measuring the same idea.
Validity:
The Sales AP has multiple sources of evidence that support its validity. The assessment has a factor structure that seems the most empirically and theoretically consistent compared to other plausible models. Additionally, the validity studies for the assessment demonstrated that sales professionals score higher than the general population. Those who have higher sales competencies as measured by the Sales AP have higher self-reported levels of job performance and average calls made in a day, supporting that the assessment relates to work outcomes. Furthermore, the scales of the assessment seem theoretically consistent, as they correspond closely to other measures that reflect similar content.
Each participant in the Sales AP is compared to a group of 1,530 individuals who have taken the assessment previously. This sample, against which Sales AP scores are compared, is representative of the U.S. general population. It was evenly distributed by gender and across five age-ranges and was matched to the 2016 U.S. Census by race/ethnicity and geographic region. The participants in the comparison group had a variability of employment statuses and levels of education.
- E-Learning Modules: Self-paced, online training modules allow you to get certified anywhere, anytime.
- User Guide: Simplified and easy-to-use, this guide can be accessed anytime, to help you administer, interpret and use the Sales AP™ to its highest potential.
- Technical Manual: Learn about the science behind the assessment, with key insights on the tool’s reliability and validity. A great resource to get buy-in from senior leadership.
- Expert Consultation: Our team of expert Talent Solutions Consultants can help you develop strategies for deployment and find additional tools to strengthen your hiring, retention and development processes.
- Talent Assessment Portal (TAP): Access your Sales AP™ Resources, administer the assessment and generate reports through your free online TAP account.
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Email Address
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Call Toll-FreeCDN1.800.268.6011US1.800.456.3003
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International Phone+1.416.492.2627
If you are visiting our site from outside of North America, please order directly from one of our international partners in your area. If no partner is listed for your area, please contact MHS Customer Service at [email protected].
Once your account is created you may purchase, administer, score and generate reports quickly and easily on the Talent Assessment Portal.
